The App & Mobile Case Study Book

Price: $39.99
(as of Mar 10, 2025 04:34:29 UTC – Details)


The mobile revolution: Find out how to make the most of it This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters—Games, m-commerce, Promotional, Social, and Utilities—include the likes of Angry Birds, Jamie’s 20 Minute Meals, Stephen Fry’s myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon (“the Father of the Ring Tone”), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.
Over 80 in-depth case studies of best-selling and award-winning apps and mobile sitesApps and mobile sites for all platforms, including iPad, iPhone, Android, Blackberry, and Windows MobileKey numbers and statistics never seen before about the success of the appsIn-depth introductions to each field covered: games, commerce, promotional, social networking, and utilities
Publisher ‏ : ‎ Taschen America Llc; Indexed edition (December 15, 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 382 pages
ISBN-10 ‏ : ‎ 3836528800
ISBN-13 ‏ : ‎ 978-3836528801
Item Weight ‏ : ‎ 2.7 pounds
Dimensions ‏ : ‎ 6.75 x 1.5 x 9.5 inches